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	<h1 class="style2">Industry Analysis by Merlin Scott Associates</h1>
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            <p>Industry Analysis is provided in three forms.  </p>
																<p>Financial Ratios<br>Trend Analysis<br>Financial Rankings<br></p>
																<p>Ratios are calculated for each of the four years financial results for each individual company. The ratios for each company are the best way to make comparisons between companies of different size.  <a href="executivesummary.jsp">Industry average ratios</a> are evaluated to act as benchmarks.</p>
																<p>Trends are shown on graphs. The analysis is enhanced by the inclusion on each graph of industry average values for the various ratios and financial measures. Thus it is made simple to see whether a company is performing better of worse than the average which is provided as a suitable benchmark. Additional industry analysis is provided in the <a href="industrygraphsb.jsp">industry graph section</a> of the report showing trading patterns and best practice industry averages.</p>
																<p><a href="rankingsb.jsp">Rankings of companies</a> are provided by some 27 different financial measures. It is thus clear who is big, who is growing and who is finacially stable for example. The financial results of companies within the industry are analysed year by year so that it is easy to spot interesting trends and companies with unusual business models.</p>
																<p>A good way to get an overview of one of our reports is to download the <a href="../company.pdf">sample company
              PDF</a>. The Sample Company illustrates the layout and the level of detail we provide for each of the companies on our various listings (where possible). A fuller explanation of the industry analysis in the report is available by clicking on the links below. The analysis is the same if you purchase the <a href="../database.jsp">Merlin Scott searchable database</a> or the <a href="../book.jsp">Merlin Scott book</a> version of any report.  The big advantage of the <span class="boldGreen">Financial Analysis Software</span> is that you can adjust the groups of companies being analysed to suit yourself.  This has the effect of refining averages, rankings and graphs presented to focus them on exactly the companies you consider of most relevance to form your own '<a href="../DatabaseDemo/Page9a.htm">niche report</a>'. You can see examples of different sections of the report and an explanation of why some of the considerable detail and analysis being offered on each industry is included. The main report chapters are detailed below:</p>
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              <li><a href="executivesummary.jsp">Industry Analysis by Merlin Scott - The Executive Summary</a></li>
              <li><A 
href="rankingsb.jsp">Industry Analysis by Merlin Scott - The Company Rankings</A></li>
              <li><A 
href="industrygraphsb.jsp">Industry Analysis by Merlin Scott - The Industry Graphs</A></li>
              <li><A 
href="samplecompanyb.jsp">The Sample Company</A> <em>(Please
                        allow time to load)</em></li>
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            <p>Each report is designed to provide the available data from Companies House of all the important companies operating in the sector. Since the report is printed to your order it always contains the latest set of data available. Our industry analysis is designed to make relative and absolute company performance easy to determine.</p>
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